Choose Between Two
Animated Social, Consumer Reports
Consumer Reports needed a quick-hook social media campaign illustrating their position as a trusted product review source. Using their well-known color-coded number rating system, the goal was to simulate the overall Consumer Reports experience with a quick, snappy animation, immediately tied back to their refreshed branding. Agency: S50.
Caller Sentiment
Animated Social, CallRevu
CallRevu offers AI-enhanced call tracking and monitoring solutions to auto dealerships as part of its suite of services. Among the features is caller sentiment monitoring, illustrated abstractly in this 10-second social post. A customer call transcript is walked through on screen, while the real-time caller sentiment is illustrated above with an automotive-inspired "sentiment-ometer."
DIY from Start to Finish
Website Campaign - Benjamin Moore
When COVID-19 first hit in the spring of 2020, every brand faced unique challenges, and had to tackle them in unique ways. For Benjamin Moore, that meant positioning their products directly to homeowners who would normally hire contractors for their home improvement projects.
With everyone isolating with their families or "pods" in the early days of the pandemic, the brand offered tips, guidance and inspiration for new DIYers looking to refresh their surroundings.
Opening with a standard message stressing safety and support for both DIYers and contractors, the page transitions to the arresting key visual that serves as the connective tissue for the campaign across pages. A bold split of dark gray and vibrant red, first as a design element complete with loaded rollers, then shown as a finished product on the DIY landing page. A project simple enough for beginning DIYers, but ambitious enough to serve as a challenge for homeowners who wanted to shake up their environments without the aid of a moving truck.
The bold color choice drives home Benjamin Moore's reputation as the authority on both color and quality paint, and the DIY content offered aspiring painters guidance and inspiration in a difficult time. Agency: S50.
Color Changing Ceiling Paint
Amazon Collateral - INSL-X
INSL-X, developers of high-quality specialty paints and coatings, faced a dilemma. They wanted to sell directly to consumers and professionals through Amazon, but Amazon could sometimes be limiting in what the seller could show. How much of a story can you tell with a few carousel images and a wall of copy?
This was especially the case with INSL-X's latest offering: a specialty ceiling paint that rolls on pink & dries white, ensuring an even coating and eliminating missed spots. The brand wanted to give this process the full explanation and demonstration it deserved. Luckily, with the advent of Amazon A+ pages, sellers could develop and design more custom content for their product detail pages, including detailed page layouts and video.
A hybrid photo/video shoot was planned and storyboarded to ensure we could capture high quality still imagery as well as a step-by-step tutorial video showing the pink-to-white transition in action. Our agency partnered with a local video studio to capture the footage. We got great content that showed the INSL-X product in action, and the video studio got a pristine new coat of paint for their lobby ceiling. Agency: S50.
HairClub.com
Website Redesign - HairClub
HairClub: It isn't exclusively "for men" anymore, and hasn't been for years. Many remember HairClub for their infomercials from the 80's and 90's, but the company has never stopped providing hair restoration solutions not only for men, but now for women and even children.
HairClub underwent a recent brand refresh, and needed to educate potential clients not only on the breadth of their services, but also on the subject of hair loss itself. HairClub wanted to build trust through expertise, and this site redesign and restructure was one of the first steps.
Hair loss is often a private and occasionally traumatic experience, so it can be difficult for patients to decide to take the next step. HairClub.com encourages users to book an in-person consultation, but also offers an online hair loss quiz to determine the type and severity of hair loss, and best potential course of treatment.
Not every hair loss treatment is ideal for every case, and the process can vary from person to person, so HairClub details several hair restoration solutions, from surgical and non-surgical hair replacement to medication, therapy and prevention. Visitors are directed to the solution that is best suited for them in their personal hair loss journey.
Even if the user isn't quite ready to schedule a consultation or take the quiz, they can find plenty of research material on the science of hair loss, potential treatment options, and in-depth details about HairClub's offerings.
HairClub.com paired all of this hair loss education and in-depth product detail with stunning photography of real client success stories throughout the site. Every corner of the site is populated with real client results, before & after comparisons, and glowing testimonials.
Hair loss can be a very intense personal journey, as HairClub has understood since the 1970's. The goal for this site was to arm potential clients with enough information to decide to take action, and enough comfort, trust and confidence in HairClub to choose them as their hair replacement partner.
Agency: S50.
Symptom Awareness
Banner Campaign, LINZESS
LINZESS treats the constipation, belly pain, discomfort and bloating associated with IBS-C, but sufferers of IBS-C aren't always aware that their persistent symptoms are indications of the condition. We wanted to simulate the intrusiveness, then the relentlessness, of the symptoms before revealing the potential condition, and positioning LINZESS as the potential answer. Agency: S50.
Rare Disease Day
Banner campaign & Microsite - Myriad Genetics
February 29th, Leap Day, is the rarest day on the calendar, only occurring once every 4 years. It is only fitting that it be chosen to commemorate and raise awareness for rare diseases. Established in 2008 by The European Organisation for Rare Diseases, Rare Disease Day occurs on the last day of February each year, whether that be the 28th or the 29th. For Leap Day/Rare Disease Day 2024, Myriad Genetics launched a banner campaign and microsite to raise awareness for their Foresight Carrier Screen, used before or during pregnancy to assess the risk of passing down a rare genetic disease.
Four years elapse between each Leap Day, which is also how long it typically takes to diagnose a child with a rare disease. This fact was leveraged in the banner campaign, using a flip board-style counter to illustrate this length of time against two other arduous journeys: a walking trip across the U.S., and a manned space trip to Mars. The flip clock is then rolled back, to illustrate the opportunity to diagnose a rare disease before the clock starts.
The microsite tells the Rare Disease story in two ways. First, eye-catching infographics deliver bite-sized facts about rare disease, from the 4+ year diagnosis journey, to the surprising prevalence of rare disease, effecting 1 in 13 Americans. Throughout the site, CTAs drive to further information and education about the Foresight Carrier Screen, including an information kit, more education around carrier screening, and an opportunity to sign up for more information.
The page goes on to tell the story of the Painter family and their children, Christopher and Emily, who both live with rare genetic disease. Christopher was diagnosed only after developing symptoms at around 18 months. Before Ashley became pregnant with Emily, the Painters learned about the Foresight Carrier Screen, got tested, and were confirmed to be carriers of Christopher's condition, Spinal Muscular Atrophy (SMA). This gave them a head start with Emily, and armed them with an action plan for her eventual SMA diagnosis. Early intervention ensured that Emily now lives with SMA symptom-free. This story is told through a video series interspersed throughout the page, and a helpful timeline detailing the Painters’ journey through diagnosis, testing, intervention, and therapy.
Agency: S50.
Get a Colon Check
Social Campaign, Stamford Health
How do we broach the subject of Colonoscopies in a clever, light-hearted way? That was the challenge for this social campaign for Stamford Health. We needed to stress to the audience the importance of booking a colonoscopy, but in a less stressful way. Among the concepts was this almost word-puzzle construction to impress to the viewer the idea of a "colon check." Agency: S50.
Xerox Graphic Communications
Website - Xerox
A long-time champion of the B2B and office print hardware game, Xerox wanted to flex their creative print production capabilities as well. Their Graphic Communications division provides digital production print equipment, software, and services for commercial print providers, packaging companies and other creative print shops.
Going “Beyond CMYK,” these creative print solutions include everything from spot colors and fluorescents to metallics, white inks and clear effects. The question is, how to show these visual and tactile print effects on the web, on screen?
Along with testimonials from creative professionals and stunning photography of finished pieces, Xerox provided their agencies with real finished production samples, showcasing their broad spectrum of creative print production capabilities. Metallic inks and clear effects provide results that are best seen in-person, so it was clear that this live, tactile experience needed to find its way to the website’s key visual.
An in-house photo and video shoot yielded fantastic footage of the interplay of light and motion on these high-gloss, iridescent live samples. We intercut this footage with animated title cards simulating these effects, giving site users a brief up-front taste of Xerox GC’s capabilities before they dove deeper into the detailed content below.
Agency: S50.
